By: Bob Kozik | May 25th, 2014 | 5 comments

Guess what? The Internet doesn’t work well for every business. Not every landlord has enough experience with computers nor the Internet to make that form of advertising work for them. You can find a lot of great deals online, but if you don’t look anywhere else you may not be getting an accurate picture of rent in your area. Suppose you were running a business would you undercut the lowest offering if you didn’t have to? Of course you wouldn’t, and that’s why it’s important you not use the Internet as a crutch.

1Check the Paper – Here in my area a two-bedroom flat usually goes for somewhere in the neighborhood of $750-800/mo. online. Skimmed through my paper and found a place for just $630, and thanks to Google maps we can take a look at the place before hand. Since it was only a few minutes drive from my place I swung out there to check it out. The building was well-maintained, no obvious issues, manicured yard, and the other houses in the area also looked great. If you split difference and call the typical 2br an even eight-hundred that’s over a 20% savings! Which is an extra bill-and-a-half in you pocket every month.

2Grab a Listing Catalog – Even if you think you haven’t seen these things before, you have. At virtually every grocery store and gas station there are stands of free catalogs and papers. You just may have never thought to take notice of what they were. As opposed to papers which are a bit more like an analog Craigslist these papers are like Apartments.com. Only the companies who maintain a portfolio of buildings have ads in them, and that being said you’ve really got to be careful. When you look at these it’s really best to cross-reference them similar offerings online. Because odds are they got ads in both places, and depending on which you say you used to find them you’re going to receive a different price. That’s how their marketing team knows how effective the ads are.

3Take A Drive – What’s the point of advertising if your rental is on a busy street? If thousands of cars drive by your building every day the best advertising money can buy is a custom yard sign. Don’t assume a hip district is going to be expensive. Because for the most part any district has housing opportunities for every class. They may not offer off-street parking, but if you there’s a good public transit system you don’t need a car anyways.

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